In 2009, the digital electronics retail industry is a minefield. Trying to keep up to date with the latest gadgets, chips, processors, applications and wide range of product technology is more than a full-time job.
Take the digital camera retail market for example. You are wanting to choose a new digital SLR to replace your now out of date, 2003 state of the art model. Where do you start? Nikon, Canon, Sony, Fuji, Pentax, Minolta, Leica, Olympus and the list goes on...and that's just the easy bit! Once you have narrowed down the shortlist of manufacuturers you have the unenviable task of wading through the mountains of technical specifications and the comparisons of such, together with the need to decipher the associated jargon, e.g.
the APS-C CCD image sensors and BIONZ® processing engine, or
the "Quick AF Live View" technology Then you move to mobile phones...or now as most are known 'smartphones' because of their 'smart and intelligent' capabilities. Nokia, Samsung, Blackberry, iPhones, Y phones, ABCDE phones, and probably the latest 'I can't work it out, does it make calls?' phones! Apps (applications - i.e. things it can do!) are available by their thousands and soon the high multi-thousands. They work like computers, they act like computers, and they confuse you, just like computers! Indeed, the computers are too very confusing - no wonder 6.3 million pensioners in the UK are not using computers.
Here at
The Expat Marketplace, we understand technology. We don't keep up to date with every gadget made but we have a fair idea if we are ever posed the question -"What does it do?" or "Which do you recommend?" That's one reason why
expat shopping with us is so enjoyable. We have a team that will de-mystify the jargon and advise you in the best possible way. Don't waste time trying to figure it out, just go to the people that know.